Q&A

We provide global coverage of billionaires and centimillionaires. Our current audience represents 78.40% of the estimated global billionaire population and 8.15% of the estimated global centimillionaire population. Explore Coverage for the current countries, audience breakdown and coverage figures.

Pricing is based on the number of recipients, the number of campaigns and optional Follow-Up. Volume discounts are applied automatically. See Pricing Structure for current prices, discounts and examples.

UHNWI Direct helps businesses reach billionaires and centimillionaires through targeted email campaigns. You choose your audience and review the recipient list; we help prepare your message, manage sending in your name and pass on replies so you can develop the opportunity directly.

UHNWI Direct is a service of UHNWI Data, founded in 2007. We bring nearly two decades of research and direct communication with wealthy audiences, supported by millions of emails sent, thousands of replies and longstanding client relationships.

Official biographies, company publications, corporate and regulatory filings, professional profiles, reputable media, direct correspondence and field research. We primarily use individual business email addresses. A personal address is included only where we have previously received a reply from that person using it.

We review records through ongoing research and campaign feedback. An address with no replies across five mailings is flagged for review. If invalid details or unavailability cannot be resolved during a campaign, we notify you and offer the same number of eligible replacements at no extra replacement charge.

We apply the legal basis and safeguards described in our Privacy Policy, including legitimate interests where applicable to relevant B2B outreach. Recipients can object at any time. We honour opt-outs and applicable privacy rights, and assess the requirements for the particular communication.

Yes. Recipients can reply with an opt-out request. We stop further messages on behalf of that sender and apply any broader objection within its relevant scope.

Results depend on the offer, audience, timing and message. Across campaigns, we have seen 10–15 inquiries from one campaign, two or none from another. Our work has helped generate client transactions totalling approximately US$3 billion over the years. Past results do not guarantee a particular future outcome; relevance matters more than volume.

No. We focus on replies. Bots, link scanners and privacy tools can distort open and click figures, while tracking can affect inbox placement. Our standard recipient service reports the responses that let you continue a real conversation.

Yes. Contact us to request relevant client references. We share references and campaign examples with client permission; client names and correspondence are otherwise confidential.

Not upfront. You review names, countries, age bands, wealth categories, companies and roles. When someone replies to continue a conversation, we pass on the reply and the contact details they include. You can then continue directly. Your campaign is sent in your name.